Isabella Alexeyeva

Introducing Hero Beam Typeface

Hero Beam typeface is inspired by the form of writing in the era of the European empire. Carrying a Victorian theme that has an elegant and of course cool swash. Hero Beam typeface is perfect for classic Victorian themed designs, packaging beer, whiskey, barbershop, pomade, tattoo studio logo and so on.

Hero Beam also has 2 types of letter shapes, namely the regular type and the hold type which is like bone which makes it more character.

Apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA).

In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn't have Glyphs panel, you can install additional swashes font files.

A 1911 movie poster for a film called “How Bella Was Won” from the Edison studios had the name “Edison” hand lettered in a bold, spurred sans serif design.

These few letters became the basis for Movie Show JNL, which is available in both regular and oblique versions.

The words “Benny Goodman & His Orchestra” on an appearance poster for the band from 1936 were rendered in a beautiful semi-script style of hand lettering.

The extra bold, squared Art Deco sans hand lettering found on a 1940s travel poster for the Pennsylvania Railroad inspired Rail Service JNL, which is available in both regular and oblique versions.

While Student Council JNL was not influenced by any school activities, the design is based on a lithographed cardboard sign (circa 1930s) for Spizz Sparkling Water, a bottled seltzer from the Dr. Pepper Bottling Company of Lexington, Kentucky. 

A squared letterform with angled semi-serifs, this Art Deco typeface grabs attention.

Student Council JNL is available in both regular and oblique versions.

One of the lettering examples in the 1913 book “Instructions on Modern Show Writing” is a delightful calligraphic alphabet that’s perfect for everything from show cards to invitational notes to names on certificates.

It has been digitally redrawn as Personal Invitation JNL, and is available in both regular and oblique versions.

A piece of sheet music for “Broken Blossoms” circa the 1920s or early 1930s has its cover title hand lettered in a wide thick-and-thin Art Deco design.

This is now available as Flower Shop JNL, in both regular and oblique versions.

The hand lettered title found on the cover of the 1932 sheet music for “Dancing Marathon” inspired the digital revival of this unusual lettering as well as the font’s name.

This eccentric Art Deco design (with a slight bit of Art Nouveau mixed in) is a thin, monoline typeface.

Dancing Marathon JNL is available in both regular and oblique versions.

Dance marathons got their start during the Great Depression as people desperate to earn a few dollars would enter into contests that went on for hours until the last couple remained standing on the dance floor.

Erle Stanley Gardner’s beloved lawyer “Perry Mason” first appeared on screen in a series of six films with Warren Williams starring in four of them. The hand lettered opening title for 1935’s “The Case of the Lucky Legs” is a classic Art Deco sans serif design, and is now available as Courtroom JNL in both regular and oblique versions.

The free form hand lettering from the titles and credits of the 1964 French film comedy “Le Gendarme de Saint-Tropez” [“The Policeman from Saint-Tropez”] was the basis for Off Duty JNL – which is available in both regular and oblique versions.

A 1942 menu cover for the restaurant at the Biltmore Hotel in Los Angeles features its name in a stylized Art Deco serif design.

This is has been turned into the digital typeface Bill of Fare JNL, and is available in both regular and oblique versions.

The hand lettered title for the 1954 film “Power of the Press” was done in a condensed sans serif type style that is now available digitally in both regular and oblique versions as Local News JNL.

The hand lettered title for the 1954 film “Power of the Press” was done in a condensed sans serif type style that is now available digitally in both regular and oblique versions as Local News JNL.

Inside the pages of an untitled sign painting textbook (circa 1902) was an example of the classic chamfered sans serif alphabets used by tradesmen of the time.

This version was wider than most, and perfect for a digital version called Wide Chamfer JNL, which is available in both regular and oblique versions.

Inside the pages of an untitled sign painting textbook (circa 1902) was an example of the classic chamfered sans serif alphabets used by tradesmen of the time.

This version was wider than most, and perfect for a digital version called Wide Chamfer JNL, which is available in both regular and oblique versions.

A condensed, light face spurred serif alphabet was shown on an antique catalog page from Spon & Chamberlain Publishers as “French”. The catalog likely sold tools and dies to stonecutters for making inscriptions in marble, granite and so forth.

This elegant design is available digitally as Nouveau Thin JNL in both regular and oblique versions.

Easy Stencil JNL is a simple sans serif stencil design [based on a hand lettered example] from the 1922 publication “Modern Show Card Writing” and is available in both regular and oblique versions.

Convicted JNL is a condensed, chamfered sans serif type design inspired by opening credits from the 1940 film of the same name – available in both regular and oblique versions.

In the 1920 edition of “How to Paint Signs and Sho’ Cards” by E. C. Matthews is an example of what is termed “poster lettering” that is so free form and unusual it borders on the eccentric.

Resembling lettering more commonly found in 1960s “underground comics” of the Hippie generation rather than of the Art Nouveau period, it oddly enough works well in both styles.

This novelty typeface is now available as Hippie Comics JNL in both regular and oblique versions.

An elegant, yet informal Roman alphabet with Art Nouveau influences was found amidst the pages of the 1922 edition of “The Expert Sign Painter”.

It is now available digitally as Sign Expert JNL in both regular and oblique versions.